Ale 8 Packaging
Concept Development, Creative Direction, Design, Writing, and Illustration
Ale 8 is a ginger ale company well known in the state of Kentucky, but they wanted to break into new markets like Indiana, Ohio, and Illinois to grow their brand. New packaging was one way they felt they could make themselves stand off in a highly competitive shelf and category. I helped develop their new look, messaging, and conducted focus group research to drive their launch.