Concept Development, Creative Direction, Design, Writing, and Story Boarding

One of GE HealthCare's biggest clients is the VA. To honor that relationship, the Veterans they serve, and showcase softly some of GE's capabilities they wanted to create a Veterans Day video and landing page to use in their marketing tactics around our nations holiday. I developed multiple concepts and eventually landed on this "We See You" themed creative that drove the look and feel of the final deliverables.